Texas’s residents were in the national spotlight for a prolonged blackout that occurred in February 2021. The state’s power grid was unable to cope with the demand for electricity during extreme weather. The state’s power grid was unable to handle the demand for electricity and heat during extreme weather.
Many Texans felt powerless without the support of their traditional utility companies and elected officials. (Governor Greg Abbott blamed alternatives energy incorrectly for the outages.
It’s becoming increasingly obvious that the outage was not an isolated incident as we approach its second anniversary. Even on “normal summer days,” authorities warn us of brownouts and ask us to conserve electricity. The traditional utility grid struggles to meet modern demands and weather patterns.
A SMART SOLUTION TO A SERIOUS PROBLEM
Freedom Solar Power teamed up with Austin agency Callen to remind us we don’t need to depend on large energy providers. Freedom Solar’s newest campaign, “Be Most Powerful,” aims to give power back by giving energy autonomy.
The campaign features a number of Texans responding to a rolling blackout message. The creative campaign imagines a tongue-in-cheek text exchange in which a frustrated Texan replies to the Electricity Reliability Council of Texas (ERCOT) warnings about power shortages. The Texans ask, “Is it a joke?” They accuse the group of running a scam.
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Bret Biggart, CEO of Freedom Solar, said: “We hope to bring out the humor in the situation.” “Texans cannot depend on the grid and are put in precarious positions by the weather. With solar power and batteries as backup, Texans will be able to ignore the annoying ERCOT alerts and move on with their life. Solar power is the answer. ERCOT, and we both know this. “Let’s solve Texas’s reliability problems together!”
In February 2021, Winter Storm Uri caused a crisis in Texas. The extreme heat and demand for power during these temperatures were too much for Texas’ power grid. Texans were left without power and water for nine days as temperatures dropped below freezing. According to the Texas Department of State Health Services (DSHS), the storm was responsible for the deaths of 244 people in 77 counties. The victims were a range of ages, from a baby to 102 years old.
In the last two years, the topic of energy reliability has been a major part of the conversation in the United States. Since then, solar power has been the answer for thousands of Texas home and business owners. Solar energy can help them protect themselves from blackouts and offset the rising cost of energy.
In the last two years, officials from the state have been blaming each other for power outages in 2021 and claiming to have improved the grid. But ERCOT, which manages
Costs, costs, and more costs
Texas customers are already seeing monthly surcharges for the securitization losses of the large power companies during the storm. These charges will be on their bills forever, and utilities could add more surcharges to the bill in the future. In a lawsuit that could last years, multiple parties have sued ERCOT for storm-related costs.
If ERCOT wins, Texas electricity customers will most likely be on the hook for any costs that the court assigns to ERCOT.
Be Most Powerful, a statewide TV and digital advertising campaign in Texas, was launched today. The campaign marks the 2021 anniversary and is launched during a month when Texans will most likely revisit the angst caused by freeze warning texts.
Freedom Solar’s goal is to give people power. With solar energy, homeowners and businesses can take control of their electricity without relying on big energy companies.